Transforming Logistics with a 24/7 Digital Sales Channel

A leading logistics operator in Central America, with operations in 5 countries and serving over 10,000 active clients, faced a significant challenge: their sales process was slow, heavily dependent on phone calls and in-person visits from over 120 sales reps. Furthermore, their 19,000+ products were spread across disconnected databases that couldn't communicate. This is a common problem we solve with our enterprise solutions.

The Integrated Automation Solution

We engineered a comprehensive solution to modernize their sales process:

• New Digital Sales Channel: We designed and launched a new WhatsApp digital sales channel, making them available to retail clients 24/7.
• Middleware API: We built a custom middleware API to integrate and filter data from their disparate systems, exposing only the necessary information (clients, products, payments, deliveries) in a unified way.
• Intelligent Chatbot: We developed a sophisticated chatbot logic capable of quoting prices, placing orders, processing payments, scheduling deliveries, and checking order status in real-time.

The Remarkable Results

The project, delivered in just 3 months, had a transformative impact:

• The new digital channel now processes an estimated 700 orders per day.
• A significant reduction in calls and in-person visits freed up valuable time and resources.
• The 120 sales reps remain key but now focus on higher-value tasks like payment processing and delivery coordination.
• Deliveries are now completed within 24 business hours from the nearest warehouse.

This solution not only opened a more agile and profitable sales channel but also proved how smart automation can turn complex operational challenges into scalable growth opportunities—without reducing staff.